Chase & Clark
Chase & Clark is a San Diego lawfirm that specializes in business law, particularly as it relates to newer, trendier types of businesses and start-ups like the sale/manufacture of marijuana products and other non-traditional businesses. This lawfirm would most likely attract a 28-40 year old audience.
OBJECTIVEAttracting this audience and gaining their trust will involve having a very user friendly website that also makes contacting a company representative or getting information relatively easy. Yet, the cyber presense as well as printed materials should all be professional and clean looking.
For the Chase & Clark logo I chose Starling typeface for it’s classical, sophisticated look and the interesting way I decided to interlock the capital C’s and the ampersand.
I also chose a reddish-brown burnt sienna color to highlight the logo and give a professional, comfortable and serious look to the web pages and printed materials.