Astro Snak
PROJECT OVERVIEW
Astro Snak is a healthy snack concept devised to appeal to the 6-11 year old age group. All snack items are organic and lower in sugar, yet will be tasty and appealing to children of this particular age range.
OBJECTIVE
Grabbing the attention of children in this age group requires thoughtful use of color and imagery that will draw interest in the product, while having food product visibility provides a clear window into the package contents.
I designed illustrations using a space-theme including a rocket blasting through space past “food planets” piloted by a friendly space alien.
The logo typeface is modified to give a more authentic galactic look, with stars added in keeping with the planetary theme.
